Management, Digital, Creative Consultancy

We specialise in working with artists, artist managers, and management teams to provide support, advice, and action on transforming your business. To find out how we can change the way you work within the music industry, whether it’s a long-term release campaign backed with extensive touring, re-branding and re-launching a new online presence, or just a chat about “the future” and opening your eyes to new ideas - whether a new or firmly established artist - please Contact Us.

The Details

Business Development & Marketing

Develop strategies and campaigns tailored to individual artists, designed to maximise both profile and profit ‐ Build foundations and plan strategic releases for long-view career artists to guarantee sustainable income ‐ Advise and assist in coordinating online marketing campaigns, contests, and content ‐ Identify and cater releases/products/events to the ‘niche’ or ‘boutique’ demographic ‐ Explore and implement D2C and other direct sales and marketing

Project Management

Coordinate all aspects of a campaign, release, or event from concept to delivery ‐ Maintain efficient and unambiguous communication between artists, designers, managers, manufacturers, and other associated parties ‐ Manage quality, work-flow, time scale, and budget to ensure high standards and maximise profit

Online Presence / Fan Management

Coordinate design and maintenance of artist/label website ‐ Content management across social media ‐ Develop direct email lists, “fan club”/fan data management to maximise direct communication between artist/label and consumer ‐ Extended development of online e-commerce solutions for D2C and fan data management

Art Direction / Design

Advise and assist in the creation of an iconic and recognisable artist/label ‘brand’ ‐ Coordinate design aspects to ensure consistency across releases, advertising, videos, website, merchandise, touring ‐ Creative design and direction for live music production (set, lighting, and visuals); website and online presence; advertising and marketing campaigns; clothing and merchandising

Label Management

Self-release strategy as native D2C or with artist services partners ‐ Advise and negotiate fair and appropriate publishing and distribution agreements ‐ Coordinate releases with distributors ‐ Manage and register necessary publishing and copyright administration and licenses

Touring and Live Music

Pre-production support to advise and liaise with lighting, sound, scenery, crew, video/film and transport/logistics ‐ Advise and assist with tour promotion and strategy, and potential event-specific campaigns such as contests and live recordings ‐ Advise and coordinate touring merchandise to ensure maximum PPH

Recording, Mixing, Production

Wingnut Music is also active in developing, recording, and producing new and established acts from both the UK and abroad. We also offer competitive pricing on demo packages, remote production and mixing, and sound design.

Speaking / Seminar / Panel

Erik Nielsen is available to speak about his experiences, digital marketing and fan relationships, direct-to-fan and artist-focused business models, as well as share insights about a future of the music industry many overlook. Previous appearances include BBC Radio 5 Live, In The City, The Great Escape, London Connected, London City Showcase, events for the Association of Independent Music (AIM), the Music Manager’s Forum (MMF), Music Ally, Tech Crunch, and the British Council. Erik has also lectured extensively at London Metropolitan University, ACM, and BIMM.