Wingnut Music Management, Digital, Creative Consultancy
Seemingly separate facets of the industry can no longer be treated like they are. Wingnut Music is A New Way. To find out how we can change the way you work within the music industry, whether it's a long-term release campaign backed with extensive touring, re-branding and re-launching a new web presence, or just a chat about "the future" and opening your eyes to new ideas - whether a new or firmly established artist - please Contact Us.
Business Development & Marketing ‐ Develop strategies and campaigns tailored to individual artists, designed to maximise both profile and profit ‐ Build foundations and plan strategic releases for long‐view career artists to guarantee sustainable income ‐ Advise and assist in coordinating mobile marketing campaigns, contests, and website content ‐ Identify and cater releases/products/events to the ‘niche’ or ‘boutique’ demographic ‐ Explore radical departure from traditional sales and marketing
Project Management ‐ Coordinate all aspects of a campaign, release, or event from concept to delivery ‐ Maintain efficient and unambiguous communication between artists, designers, managers, manufacturers, and other associated parties ‐ Manage quality, work‐flow, time scale, and budget to ensure high standards and maximise profit
Website Presence / Fan Management ‐ Design and maintain artist/label website ‐ Content management across artist/label website and relevant social networking sites ‐ Develop direct email lists, discussion forums, “fan club”/fan data management to maximise direct communication between artist/label and consumer ‐ Extended development of online e‐commerce solutions for direct sales, digital downloads, fan data management
Art Direction / Design ‐ Advise and assist in the creating of an iconic and recognisable artist/label ‘brand’ ‐ Coordinate all design aspects to ensure consistency across artist releases, advertising, videos, website, merchandise, touring ‐ Creative design and direction for live music production (set, lighting, and visuals); website and online presence; advertising and marketing campaigns; clothing and merchandising
Label Management ‐ Break the bonds of the traditional concept of a 'label' and engage fans directly ‐ Advise and negotiate fair and appropriate publishing and distribution agreements ‐ Coordinate releases with physical and digital distributors world‐wide ‐ Manage and register necessary publishing and copyright administration and manufacturing licenses ‐ Streamline royalty accounting
Live Music ‐ Touring production management from 4-men-in-a-van “toilet” tours to multiple‐truck arena tours ‐ Tour pre‐production support to advise and liaise with lighting, sound, scenery, crew, video/film and transport/logistics ‐ Advise and assist with tour promotion and strategy, and potential event‐specific campaigns such as contests and live recordings ‐ Advise and coordinate touring merchandise to ensure maximum PPH
Speaking / Public Appearance ‐ Erik Nielsen is available to speak about his experiences, digital marketing and fan releationships, direct-to-fan and artist-focused approaches to the changing industry, as well as share insights about a future of the music industry many overlook. Previous appearances include BBC Radio 5 Live, panels at In The City, The Great Escape, London Connected, and London City Showcase, events for the Association of Independent Music (AIM), the Music Manager's Forum (MMF), Music Ally, Tech Crunch, and the British Council.
Wingnut Music Studio Recording, Mixing, Production
Wingnut Music is also active in developing, recording, and producing new and established acts from both the UK and abroad. We also offer competitive pricing on demo packages, live on-site recording at a show or in your project studio, as well as final mixing and mastering.
For more details on how we can help with recording from demos or gigs to full production services for your next EP or album, please Contact Us.
You can also visit Wingnut Music on MySpace for tracks from some of the bands we've worked with recently.
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